How to write an SEO optimized article?

An article becomes SEO optimized when it correctly applies keywords and can quench the inquirer. 

To write an SEO optimized article, the writer needs to follow some specific process. The writer needs to write the article to match the requirements of the most asked questions. The article should optimize the keywords in a proper way. Google can recognize keyword stuffing; therefore, the article must avoid it. In this article, we will briefly discuss how to write an SEO optimized article. 

The article pattern: 

The article will have a specific pattern. 

Title: 

The Title is the portion that will come up in the google search when a user searches. For example, when a user searches the keywords SEO article and this article comes up, Google will show “How to write an SEO optimized article”. The Title should not have more than 60 characters. It must include a keyword once. 

Meta Description: 

The meta description is the summary/brief of the whole article that is expressed in 160 characters. It comes below the Title. By reading the meta description, the inquirer decides to read the article. 

H1: 

It is the first major paragraph of the article. The H1 portion provides an introduction regarding the article and creates interest in the reader’s mind to explore the full article. It is limited to 150 words. Google loves transitional words; therefore, it will be a wise choice to include as many transition words as possible. Maintain at least 30% of transitional words used in every article. Additionally, the paragraphs need to avoid passive voice. The use of an active voice is attractive and provides a positive approach. 

H2: 

The H2 will follow the H1 rules, and it will go under H1. It also needs to optimize keywords in it. 

H3: 

The H3 will follow H2; however, H2 will never go under H3. This is the basic heading rule that must be followed. 

Keywords and LSI: 

An article is written focusing on a Keyword. Yet, the suggested limit of keyword use is 1% per article. Instead of keywords, the writer can use LSI words, which is another term for similar words. There are no limits to LSI words; so, the writer can use them as much as they can. LSI words can be found by using various online tools, which brings to my next area of discussion, which is tools. 

Used Tools: 

In order to transform an article into an SEO optimized article, the user needs to use multiple available premium/free tools. 

Approach: 

An SEO article follows a specific approach that is known as the “AIDA method.” The writer will follow the funnel marketing approach while writing an article. 

The “AIDA” translates to “Awareness”> “Interest”> “Desire”> “Action”. 

Awareness: 

The writer will start his article thinking about the inquirers’ position. He wants to know and become aware of the searched topic. The duty of the writer is to provide him with the necessary information to create awareness regarding the subject.

Interest: 

The next step is to create interest in the mind of the reader. The article will follow an informative tone providing the reader with necessary information. It needs to be worded in a way that will generate interest to explore more into this subject and inform the user regarding the in-depth solution of the problem. 

Desire: 

An SEO article follows this approach with a goal. The goal is to generate the desire to spend money on the solution the article is trying to provide the reader. To do this, the writer must have to remember that it should not sound too aggressive; rather, it will follow a suggestive tone; so that the user can take the decision by themselves. 

Action: 

Finally, the action portion of the article section will provide the solution to the reader. 

Conclusion: 

Content is the key to success. The recent and future marketing world wholly depends on it. On the whole, SEO-optimized content is the key to gather the attention of your potential buyers. Using proper keywords and following this mentioned process, an article will compete with its competitors.